About Us

Our formulas have been featured in respected magazines:
Vitamin Retailer, American Spa Magazine, Dermascope, Day Spa, Massage Magazine, Skin Inc, Les Nouvelles Esthetiques and Spa

Complete listing here.

The Team


Dr. Jenelle Kim, DACM, L.Ac.

As the Founder & Chief Formulator of JBK Wellness Labs, Dr. Kim continues to preserve the medical history of her family, and further her love of medicine and her understanding of the human mind and body. Dr. Kim completed extensive training in East Asia under some of the most respected doctors in the field of Oriental Medicine and is the custodian of her family’s proprietary Bi Bong formulas.

Craig Nandoo, President

Mr. Nandoo draws on a depth of experience in both the formulation and business logistics of the OTC personal care industry. Mr. Nandoo has years of executive-level experience in the natural products industry, specializing in the manufacture and distribution of products to national and international retailers and retail chains.


Products manufactured by JBK Wellness Labs can be found in such high-end resorts, hotels, spas, and national grocery chains, including:



Doctor Heo Jun

The JBK Wellness Labs philosophy extends beyond creating formulas for health and beauty care retailers and spas, but a personal mission… driven by ancient family wisdom and skill, as passed down through a family lineage. Our mission is to open the door to the healthiest, most youthful, and rejuvenated condition possible.

JBK Wellness’ formulas are rooted in the teachings of the Royal Dr. Heo Jun of Korea. Ms. Kim’s lineage of herbologists were avid teachers and adherents to the great Doctor, Heo Jun.

Dr. Heo Jun (1537/1539–1615) was the Court Physician of the Korean Joseon Dynasty. Dr. Heo compiled the Dongui Bogam, a 25-volume medical encyclopedia that was completed in 1613, with its basic theories based on the Yellow Emperors Inner Classic (Huangdi Neijing).